Lauren Macmadu

Lauren Macmadu is a seasoned marketing executive and former professional ballet dancer with more than two decades of experience helping organizations realize their vision through innovative marketing and communications strategies. Prior to joining YBCA, Lauren served as the Vice President of Marketing and Communications for Donor Network West, the federally designated non-profit organ procurement organization for northern California and northern Nevada. At Donor Network West, Lauren led the organization’s shift from traditional marketing to digital marketing during the pandemic; implemented a marketing strategy focused on storytelling increasing overall engagement; secured partnerships with the Golden State Warriors, San Jose Earthquakes and Reno Aces elevating the organization’s reach and visibility; and developed new programs surpassing year-over-year fundraising goals.

A San Francisco native, Lauren graduated from the San Francisco Ballet School’s professional training program and went on to dance professionally with the Dance Theatre of Harlem in New York City. Since returning to California, Lauren continues to share her love of ballet with aspiring dancers and has taught at a variety of ballet schools throughout the state, including most recently at the San Francisco Ballet School. As an African American ballet dancer, Lauren is committed to promoting and educating others about the importance of representation in ballet.

Lauren received her master’s degree in Integrated Marketing Communications from Golden Gate University and her bachelor’s degree in Mass Communications with a minor in Education from the University of California at Berkeley. Lauren believes in lifelong learning and recently completed leadership courses through Harvard Business School Online.