The Rodina

The Rodina (Tereza and Vit Ruller) is a post-critical design studio with an experimental practice drenched in strategies of performance art, play and subversion. Both in commissioned work and in autonomous practice, they activate and re-imagine a dazzling range of layered meanings across, below and beyond the surface of design. The Rodina invents ways in which experience, knowledge and relations are produced and preserved. In their work, Tereza and Vit often explore the spatial and interactive possibilities of virtual environments as a space for new thoughts and aesthetics that come forward from between culture and technology The studio specialises in video, user experience, installations, and visual identities. This cross-media approach allows examining communication as thousands of small interactions which leads to actions. In 2015, The Rodina researched performativity within graphic design and coined term “performative design” (in the field of visual communication) which is further described in Action to Surface publication.