Ronaldo Fraga was born in Belo Horizonte in 1966. He Lives and works in Belo Horizonte. Fraga launched his own fashion brand in 1996. His collection for the São Paulo Fashion Week was based on the concept of “Rute-Salomão,” a story of the love between an orthodox Jewish man and a Christian woman. The audacious way in which he chose to focus on ideological conflict resulted in his establishing a reputation as a cult figure within the fashion industry. In Insensantez (How Insensitive) (2008), Brazilian singer Fernanda Takai sings a song of the same name, a bossa nova standard. She stands draped in a white paper dress, which Fraga eventually illustrates with his own design. Recently Fraga has designed printed fabrics inspired by the work of the Brazilian modernist poet, Carlos Drummond de Andrade, the singer, Nara Leão, and clay figurines produced in the area around the Jequitinhonha River. His intellectual references and poetic aesthetics fueled his unique style which combines refinement with a humanist point of view.