'We must not trade our fear of what will come next for our affection for environmentalism.'
— Adam Werbach, environmental activist
Is the environmentalism movement as we know it outdated? Should environmental goals be linked with other broad social and economic goals? As a consumer–driven economy and wasteful society, should we shift the focus of the movement towards a make–your–own sustainable practice rather than trying to focus on saving the whole planet? How can each of us help change the way people look at the world in order to reach a harmonious relationship with the natural living world? And how is the Bay Area leading the way in advancing this conversation? Adam Werbach, Chief Sustainability Officer of Saatchi & Saatchi, author of the book Strategy for Sustainability, will discuss his work and engage the artists and audience in a hands–on interactive workshop that caters to one's personal sustainability goals.
Adam Werbach is regarded as one of the world's leading authorities on creating sustainable businesses. He is the author of the book Strategy for Sustainability, published by Harvard Business Press. As Chief Sustainability Officer of Saatchi & Saatchi, Werbach guides sustainability work from China to South Africa to Brazil. Werbach worked with Walmart to engage the company's two million Associates in its sustainability effort, creating the Personal Sustainability Project (“PSP”). In 1996, at age 23, Werbach was elected the youngest–ever President of the Sierra Club, the oldest and largest environmental organization in the United States.
Twice elected to the International Board of Greenpeace, Werbach is a frequent commentator on sustainable business, appearing on networks including BBC, NPR, and CNN. He is the sustainability expert for The Atlantic.com. He lives in San Francisco's Bernal Heights with his wife Lyn and children Mila, Pearl and Simon.